What's the difference between coaching and counseling? Our coaching services are designed to help individuals discover the power within themselves to make positive changes in thought processes and behaviors, set goals, and ultimately understand and work toward their full potential. Coaches provide assistance through active listening and providing direct input and guidance in areas of concern and/or desired growth. Coaching does not provide a mental health diagnosis. Counseling provides a mental health diagnosis and treatment plan to assist in working through core concerns and working toward the healthiest version of yourself. Counseling assists to change self-destructive behaviors and work through intense emotions that may be impacting healthy living. If at any time, more intensive services are needed, our coaches may refer you to counseling services in your area.